Take 51-parts of living life on the streets, and add it to 50-parts of sick flow and hypnotic voice, and you get Mars: the perfect lethal combination of gangsta rap and horrorcore, who himself has been labeled as 51.50 in his various stints at California psychiatric wards. Like the planet that shares his name, Mars’ life has been hellish and punctuated by periods of utter catastrophe. However he has emerged from it many albums later with a diverse cult-like following of fans from every genre, and an immensely powerful clout in the horrorcore scene.Living on the streets of Pittsburg and homeless at 15, Mars has not had an easy life, which carries over to his music with an obvious edge. What he spits is real, and is what gives his words distinction from others. Running dope for local cartels and drug lords to support himself and his family, he turned his hustling skills from slanging dubs to slanging his lyrics, and hooked up with the MIR crew from the Bay Area, selling tapes out the trunk of their car. Mars released his first solo album, S.I.D.S. (Sudden Infant Death Syndrome) in 1998. The extremely controversial album which features the murderer of Polly Klass, Richard Allen Davis on the intro, became a forewarning for the rapper’s own life. Soon after its release, he found himself facing life in prison for badly beating a young woman that had set him up and who was pregnant unknown to him, killing her unborn child.
After many court appearances, charges were reduced and Mars was released on bail. But for fans of his music who dub themselves the Mad Insanes, they saw the album as an eerie prophecy for the artist’s own life, and scrambled for copies of the S.I.D.S. album, bidding up to hundreds of dollars for the cassette in Internet auctions.
The artist was also garnering attention at this time making headlines, both in the press and the hip-hop scene, for assaulting rapper Eminem on his 1999 tour at The Fillmore in San Francisco. Mars was featured in the 1999 Vice magazine cover story, alongside horrorcore heavyweights Esham, and Brotha Lynch Hung. Mars was the sole artist of them quoted in the headers of the article, making the magazine yet another huge collector’s item for his fans.
Sacramento Gangsta Rap entrepreneur Cedric Singleton, owner of Black Market Records a world reknown controversial label best known for releasing horrorcore artists such as Brotha Lynch Hung, X-Raided and Doomsday Productions, took interest into the young artist and quickly signed him to a contract. Upon learning of Mars' savy business skills, he would go on to create Rest In Peace Records under Black Market's wing. Around this time Horrorcore mogul Ganxsta NIP also recognized the obvious talent Mars possessed, and took him into his Psychward crew. Months later, Mars would establish a deal with Rest In Peace Records to sign the horrorcore pioneer to the labels roster. Establishing the new label as a force to be reckoned with.
In 2003 Mars released Ganxsta NIP's album "Return Of The Psychopath" on Rest In Peace and soon after resigned to start a independent label on his own. Keeping the Mad Insanity Records name, he went on to sign Ganxsta NIP, Mastamind of NATAS, Q Strange and OMN, an integral figure of both the Flatlinerz and Gravediggaz.
After establishing world wide distribution for Mad Insanity Records, and appearing on over 30 albums, mixtapes, and compilations he released his own Mars Attacks EP while preparing to unleash his much anticipated album "Some Girls Deserve To Die" the most controversial rap album ever. “Some Girls Deserve to Die”, delving deep into subjects like murder, rape, and suicide, leaving nothing that is sacred untouched and exploited in his notoriously signature style.
The album title itself is a direct quote from the police interrogation tapes of the infamous Hillside Strangler, and fans are eagerly awaiting what will be an equivalent of the most horrifying horror movie ever, verbalized onto tape. Featured on the album are the artists that started the game and shaped horrorcore into what it is today along with the new breed of maniacs: Ganxsta NIP, Tech N9ne, Gravediggaz, Mastamind and Twiztid of Psychopathic Records. Star Bay Area producers such as TC & The Enhancer (Dre Dog, Totally Insane, RBL Posse) Sean T (Mac Dre, The Game, Keak Da Sneak), Big Drawz (2-Illeven, Cougnut, Rappin 4 Tay) and Mr. Laid (11/5, San Quinn, U.D.I) will be creating the sound behind Mars' music.
Dropping in early 2005 on Mad Insanity Records, “Some Girls Deserve to Die” promises an impact on the horrorcore scene that will not be forgotten anytime soon. - Mimi Parks
